2 CD Set

2 CD Set

Forget everything you think you know about marketing. It's wrong. Monopolize Your Marketplace subverts the traditional Madison Avenue slick marketing practices reliant on multibillion dollar branding campaigns for a plan that will postion your business as a consumer advocate. Your MYM marketing will facilitate the consumer's buying decision and will make your business the winningest choice.

Before you can even begin to understand the MYM principles you need the vocabulary. The introductory 2 CD Set will educate you on the essentials you'll need to "monopolize your marketplace." You will learn about the MYM marketing equation, hot buttons, the reticular activator and much more in the crash course overview of MYM marketing.

MYM 2 CD Set

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Learn the Monopolize Your Marketplace fundamentals on this fast-paced overview of marketing, including the history of advertising, the marketing equation, and case studies. Includes a 30 page full-color companion volume with examples and worksheets.