 | Super Bowl Ad Review
Which Super Bowl advertisers won and which lost? Read Rich’s running diary of the big game. (1/26/10) |
 | Trust Your Ad Salesman
Marketing is crucial to any business. You cannot afford to hand off that responsibility over blindly. (1/12/10) |
 | Shut Your Whine Hole
In a down economy, it's easy to get down. Here's a few facts that will help keep spirits up. (11/23/09) |
 | The Platitude Trap
Platitudes make no impression whatsoever. No wonder your ads aren’t working. (10/12/09) |
 | 300 Miles Per Gallon
Create your industry's innovative equivalent of a 300 MPG car and own your market in no time. (9/14/09) |
 | The Blame Game, Part 2
Rich is still blaming you for your poor marketing results. What are you going to do about it? (08/24/09) |
 | Giving It Away
Spend the dollars to court prospects before they spend a dime with you. (7/27/09) |
 | Fast Company Blows Chunks
Get lazy and deliver a substandard product and that complacency could kill your business, too. (6/08/09) |
 | The Pencil Test
Think you know how to write an ad that will have readers begging to buy? Test your skills. (5/18/09) |
 | Curse Of Knowledge
The more you know, the worse off your marketing is. Stop talking over John Smith's head. (5/11/09) |
 | Calculate Your Profits
The magic in creating marketing that works has more to do with what your calculator says than what your headlines say. (4/13/09) |
 | Man In The Mirror?
Who lies to you more than you do? Probably no one. How can you start getting real, then? (03/30/09) |
 | Dumb Little Doggie
Marketing must engage the prospect. To do so, it has to make sense. Cute won't cut it. (03/16/09) |
 | Crushing Economy?
Don't get crushed by the economy! Take advantage of the situation and position yourself to WIN! (10/20/08) |
 | Presidential Marketing
Which candidate is better for our country? Nobody knows because they both SUCK at marketing. (10/06/08) |
 | Show Them What To See
Holiday Inn makes you think their showerhead is the best on the planet just by pointing to it. (9/22/08) |
 | Risk Lowering Strategies
If prospects don't know you from Adam, choosing you is high risk. To win them, lower their risk. (9/08/08) |
 | Celebrity Endorsements
Celebrities get fans' attention, but do they really sell any product you put them in front of? (3/06/08) |
 | The Only Way To Work
Do what you're supposed to without being prodded, cajoled, or supervised. What a concept! (2/21/08)
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 | Build A Case!
Your prospects are the jury, you're the attorney, and your product's on trial. Use your best evidence to win. (1/19/10) |
 | Streaking Into 2010
Stringing together a series of disciplined actions—streaking—could pay big dividends in 2010. (12/29/09) |
 | Innovating The Gift Card
From Buddha heads to pulverized eye glasses, learn how to make your gift card stand out! (12/02/09) |
 | Measure Twice, Cut Once
Careful what you say? Your words could make a huge difference in someone's life. (11/09/09) |
 | The Blame Game, Part 1
Who's fault is it when your marketing doesn't work? You might not like the answer. (08/17/09) |
 | Celebrate, O Pioneers!
24 straight 30-minute marketing consultations for Pioneer Day -- we have clips to prove it. (8/03/09) |
 | Million Dollar Snuggie
The Pencil Test Think you know how to write an ad that will have readers begging to buy? Test your skills. (6/01/09) |
 | Shoulder To The Wheel
Join Rich on July 24 as he gives away 24 straight hours of marketing consultations for FREE. (05/22/09) |
 | Twitter On Trial
Rich has one burning question for Twitter—what’s the big freaking deal here? (5/04/09) |
 | Disaster Ahead? No Way!
Want to convince people to spend money to prevent a problem in their lives? Good luck! (04/20/09)
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 | No More Marketing Mistakes
It’s easy to waste money if you violate one of marketing’s most fundamental—and unforgiving rules. (4/06/09) |
 | Wall Drug 'Em
Are you ready to read the most staggering marketing statistic you'll ever see. (3/23/09) |
 | Greatest Car Salesman, Pt. 2
Continuing his effort to revolutionize the once-lowly car salesman, Rich gives away a fabulous new car! (3/02/09) |
 | Transform Your Ads
Want ripped, toned ads? Here are a few examples of some dramatic and amazing MYM makeovers. (2/16/09) |
 | Marketing Quick Fixes
Rich identifies three easy-to-improve areas where your marketing may be falling short. (1/12/08) |
 | TV Killed Advertising
Before TV, advertisers educated prospects. Now it's just about getting attention. (10/27/2008) |
 | Sucker Punch
Christine Cook is annoying on the radio, but I must admit she's found a marketing formula that works. (10/13/08) |
 | Making The NBA Better
I love the NBA, but there are so many things they should do to make the game experience better. (9/29/08) |
 | How Much Is Too Much?
Figure out how much money an ad will make before you decide if it costs too much. (8/18/08) |
 | Avoid Dumb Media Buys
Make a plan before you start buying up your advertising space. Research will save you 1000s. (2/14/08) |
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