| Quick Hit Marketing
Here are ideas you had better be thinking about... because your prospect is.
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| Sucker Punch
Christine Cook is annoying on the radio, but I must admit she's found a marketing formula that works.
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| Subconscious Ads
Understand John Smith's brain to understand why he buys what he buys.
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| Donut Wars Cont'd Rich gives local Korean donut shops the kill shot to take down the evil empire Krispy Kreme.
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| The Platitude Trap
Platitudes make no impression whatsoever. No wonder your ads aren’t working.
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| The Blame Game, Part 2
Rich is still blaming you for your poor marketing results. What are you going to do about it?
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| Wink Wink Deals
Getting inside John Smith's head just takes a little psychology. |
| Quick Tips Cont'd Starving artists, neglected customers, fatter tips... Rich shares 5 more marketing must-have quick tips.
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| Man In The Mirror?
Who lies to you more than you do? No one. How can you start getting real, then?
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| Super Bowl 2010
For the 2nd year, Rich offers a play-by-play commentary on the Super Bowl ads.
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| Super Bowl 2009
Which Super Bowl advertisers won and who lost? Read Rich’s running play-by-play.
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| Million Dollar Snuggie
Want your prospect's attention? Then send him the dumbest coolest As Seen On TV product?
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| Measure Once, Cut Twice Careful what you say—your words could make a huge difference in someone’s life, for better or for worse.
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| Using Plain Talk
Chinese looks difficult, but there are a few simple lessons to learn from it. |
| It's About Time
Are you spending more time on business than the important relationships in your life? |
| Pimp My Ride
Learn to make the ordinary extraordinary and you’ll make a fortune.
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| Job Jerk? Feel the pain of the employer as they try to deal with all their whining employees. Too harsh? Read for yourself.
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| To Tell The Truth?
Can exposing your warts really help you improve your marketing results?
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| 300 Miles Per Gallon
Create your industry's equivalent of a 300 MPG car and own your market in no time.
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| Build A Case!
Your product's on trial and prospects are the jury. Got good evidence?
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| Trust Your Ad Rep?
Send your ad rep to the corner... and make sure he doesn't repeat the offense.
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