Articles

Curse Of Knowledge

Stop talking to your prospects like they are industry insiders. They aren't!
(07/13/10)

Would You Buy A Car From This Man?

MYM CEO Rich Harshaw thinks you will… as he becomes "The World's Greatest Car Salesman."
(6/08/10)

The Most Important Tool Understanding your numbers can make or break your marketing budget...
(06/22/10)

Sucker Punch
Christine Cook is annoying on the radio, but I must admit she's found a marketing formula that works.
(5/25/10)

Measure Once, Cut Twice Careful what you say—your words could make a huge difference in someone’s life, for better or for worse.
(05/11/10)

Quick Tips Cont'd Starving artists, neglected customers, fatter tips... Rich shares 5 more marketing must-have quick tips.
(4/27/10)

Quick Hit Marketing
Here are ideas you had better be thinking about... because your prospect is.
(4/13/10)

The Blame Game, Part 2
Rich is still blaming you for your poor marketing results. What are you going to do about it?
(3/30/10)

TV Killed Advertising
You can blame everything that's wrong in your world on... TELEVISION!
(03/23/10)

Man In The Mirror?
Who lies to you more than you do? No one. How can you start getting real, then?
(02/23/10)

Super Bowl 2010
For the 2^nd year, Rich offers a play-by-play commentary on the Super Bowl ads.
(2/09/10)

Super Bowl 2009
Which Super Bowl advertisers won and who lost? Read Rich’s running play-by-play.
(1/26/10)

Trust Your Ad Rep?
Send your ad rep to the corner... and make sure he doesn't repeat the offense.
(1/12/10)

Pimp My Ride

Learn to make the ordinary extraordinary and you’ll make a fortune.
(08/03/10)

The Most Important Tool

Understanding your numbers can make or break your marketing budget...
(6/22/10)

Slimy Cars Salesmen Beware Put away those gold chains and shave that 70's moustache. Things are about to change...
(06/15/10)

Million Dollar Snuggie

Want your prospect's attention? Then send him the dumbest coolest As Seen On TV product?
(06/01/10)

Donut Wars Cont'd Rich gives local Korean donut shops the kill shot to take down the evil empire Krispy Kreme.
(05/18/10)

Donut Wars, Episode 1 Rich helps local Korean donut shops take down the evil empire Krispy Kreme.
(05/04/10)

Job Jerk? Feel the pain of the employer as they try to deal with all their whining employees. Too harsh? Read for yourself.
(4/20/10)

To Tell The Truth?
Can exposing your warts really help you improve your marketing results?
(4/06/10)

The Blame Game, Part 1
Who's fault is it when your marketing doesn't work? You might not like the answer. (03/23/10)

300 Miles Per Gallon
Create your industry's equivalent of a 300 MPG car and own your market in no time.
(03/02/10)

The Platitude Trap
Platitudes make no impression whatsoever. No wonder your ads aren’t working.
(02/16/10)

Subconscious Ads
Understand John Smith's brain to understand why he buys what he buys.
(2/02/10)

Build A Case!
Your product's on trial and prospects are the jury. Got good evidence?
(1/19/10)