Articles

Quick Hit Marketing
Here are ideas you had better be thinking about... because your prospect is.


	TV Killed Advertising You can blame everything that's wrong in your world on... TELEVISION!


	Sucker Punch Christine Cook is annoying on the radio, but I must admit she's found a marketing formula that works.


	Subconscious Ads Understand John Smith's brain to understand why he buys what he buys.

Donut Wars Cont'd Rich gives local Korean donut shops the kill shot to take down the evil empire Krispy Kreme.

The Platitude Trap
Platitudes make no impression whatsoever. No wonder your ads aren’t working.


	The Blame Game, Part 2 Rich is still blaming you for your poor marketing results. What are you going to do about it?


	Selling Preventative Maintenance? Good luck. If it ain't broken, they aren't listening.


	Wink Wink Deals Getting inside John Smith's head just takes a little psychology.


	Curse Of Knowledge You may know too much to effectively speak to John Smith.


	How Much Is Too Much? Before you cringe at ad prices, consider what they might bring in for you.


	Streak Into New Year Go for a streak this year!

Quick Tips Cont'd Starving artists, neglected customers, fatter tips... Rich shares 5 more marketing must-have quick tips.


	Innovative Gifts Be innovative, even outrageous, in your Christmas shopping.

Would You Buy A Car From This Man?

MYM CEO Rich Harshaw thinks you will… as he becomes "The World's Greatest Car Salesman."

The Most Important Tool Understanding your numbers can make or break your marketing budget...

Man In The Mirror?
Who lies to you more than you do? No one. How can you start getting real, then?

Super Bowl 2010
For the 2^nd year, Rich offers a play-by-play commentary on the Super Bowl ads.

Super Bowl 2009
Which Super Bowl advertisers won and who lost? Read Rich’s running play-by-play.


	No More Marketing Mistakes Scared of throwing all your money at a bad idea? Then test.

Million Dollar Snuggie

Want your prospect's attention? Then send him the dumbest coolest As Seen On TV product?


	Donut Wars, Episode 1 Rich helps local Korean donut shops take down the evil empire Krispy Kreme.


	The Blame Game, Part 1 Who's fault is it when your marketing doesn't work? You might not like the answer.

Measure Once, Cut Twice Careful what you say—your words could make a huge difference in someone’s life, for better or for worse.


	Using Plain Talk Chinese looks difficult, but there are a few simple lessons to learn from it.

Wise Men Still Seek Him

The story about the REAL meaning of Christmas.

Shut Your Whinehole

It's Thanksgiving. Stop your whining.

It's About Time

Are you spending more time on business than the important relationships in your life?

Pimp My Ride

Learn to make the ordinary extraordinary and you’ll make a fortune.

The Most Important Tool

Understanding your numbers can make or break your marketing budget...

Slimy Cars Salesmen Beware Put away those gold chains and shave that 70's moustache. Things are about to change...

Job Jerk? Feel the pain of the employer as they try to deal with all their whining employees. Too harsh? Read for yourself.

To Tell The Truth?
Can exposing your warts really help you improve your marketing results?

300 Miles Per Gallon
Create your industry's equivalent of a 300 MPG car and own your market in no time.

Build A Case!
Your product's on trial and prospects are the jury. Got good evidence?

Trust Your Ad Rep?
Send your ad rep to the corner... and make sure he doesn't repeat the offense.