So you want to integrate MYM into your business to take it to the next level? That's a wise decision. We recommend before making that commitment you first listen to the MYM 2-CD set or read the book. It is important that our clients understand what MYM is, how it is different than most marketing, and what kinds of methods we use. Basically, we want our clients to know enough about MYM to feel like they'd "have to be an absolute fool to do business with anyone else but us."
The first step is to find a licensed MYM Consultant who is the right fit for your business. Most of our consultants are equipped to create marketing for a wide variety of industries, and many of them also specialize in certain industries. What you need to do is click on our Agent Locator form and send in your request. We'll take it from there to make sure the right MYM Consultant contacts you.
When you engage an MYM Consultant, a highly organized and systematic process begins. The consultant will begin a detailed discovery process aimed to identify your target market and their hot buttons at various stages of the educational Spectrum. This process usually includes some competitive intelligence gathering and in-depth interviewing with you and your staff.
The consultant will then take that information and begin to create the strategic message for your marketing plan. They will utilize several "behind the scenes" tools that have proprietary names like Hot Button Overview Sheets, Quad-Deckers, Innovation Tables, Cost Overview Worksheets, and so forth. The information gleaned and processed with these tools will then be used to create the deliverables that are the actual marketing pieces that are executed as a part of the tactical marketing program--including lead generators, marketing tools, hopper (or follow-up) systems, perpetual selling strategies, Upselling strategies, joint ventures, and referral systems.
Consulting relationships can last anywhere from a few months to forever depending on the situation. In many cases, a consultant will already have an existing marketing program for your industry that can be customized to your company's needs and licensed to you for ongoing use. In other situations, they will build the marketing program for you from the ground up. Different options that make the most sense for your situation will be discussed with you during the initial meeting.
Our consultants always have access to MYM's corporate staff and/or peer support groups for guidance and direction while working with clients. These resources can help with strategies, brainstorming, ad writing, etc. In addition, numerous ongoing support mechanisms are in place to ensure the ongoing education of MCAs (conference calls, internet-based training, conferences, etc.).
