(Same Information As In The Table Above)
MYM Elite: Days 1 & 2 – MYM Philosophy & Methodology
MYM Philosophy Review & A Few New Concepts
Mindset – Lateral Thinking, John Smith’s Brain
Why Things Aren’t Working
The Marketing Equation (incl. Educational Spectrum)
Identifying Your Major Leverage Points
MYM Methodology
Defining Your Target Market(s)
Educational Spectrum Analysis
Hot Button Identification & Ranking
Individual Hot Button Worksheet
Innovation Table & Competitive Intelligence
John Smith Situations & Headlines
Headline Starters
Headline Bank
Gathering Evidence
Six Weapons Of Influence
Offer Creation
Incentive Offers (incl. “Mega-Irresistible”)
Information Offers
Ad Templates – Single & Multiple Hot Buttons
Copywriting (Plain English)
Sketching An Ad
Professional Design & Layout
Other Ad Formats: Radio, TV, Mail
MYM Pinnacle: Days 3 & 4- Tactical Marketing & Maximization Strategies
Note: The last 2 1/2 hours of both days will be dedicated to strategy sessions for each of the attending companies (approx. 30 minutes per company)
Tactical Marketing
Determining The Right Media – T.A.C.S Formula
Testing
Lead Generators
Radio
Television
Magazines
Newspapers
Yellow Pages
Billboards/Signs
Internet lead generation
Direct Mail (list & format selection)
Resources—printing, design, etc.
Media Planning
Budgeting
Buying & Scheduling
Judging/Working With Sales Reps
Buying Strategies
How To Handle Leads
Qualification Questions
Inbound & Call Back Scripting
Squeeze Pages
On Hold Messages
How To Create Reports
Website Formulas
Signage
Lead Management Systems
The Sales Meeting
Using Marketing Within A Sales Meeting
Hopper Systems
Prospect Follow Ups
Customer Follow Ups
Knock Down Lists
Maximize & Optimize
Perpetual Selling
Joint Ventures
Upselling
Referral Systems
MYM Masters: Day 5 – Becoming A Marketing Consultant
Profit Centers As An MYM Consultant
Seminars
Books, CDs
MYM Insider
MYM Live!
Clients
Clients: 2 Ways To Approach The Marketplace
General Consultant – Looking For Good Marketing Opportunities
Industry Specialist – License One Marketing Program Over and Over
Marketing Your Services
Lead Generation Methods
Networking
Joint Ventures
Trade Shows
Colombo Approach
Selling MYM Client Contracts
Prerequisites for the live meeting
Gathering Information
Presenting MYM
Closing & Negotiating
Tying Up Loose Ends
Agreements
Client Management
Managing client expectations
Kick Off Call
Weekly Benchmark Calls
Reporting & Accountability
Measuring Results
Tactical Marketing & Budgeting
Dealing With Difficult Clients
Setting Up Your Marketing Consultancy
Legal Entity Formation
Office Setup
Developing Your Outside Perception
Accounting
Juggling The Workload
Building A Team
