Instant ROI: A first-time caller gets her money's worth when Rich writes a killer Yellow Book ad.  It's so good, every other caller steals the template.

Bank Drafts: Did you know banks offer (get this) checking accounts? In this clip, Rich tears apart the drivel banks consider marketing.

Gross Headlines:  Rich gives us another tool for creating compelling headlines. Be warned. His examples are getting gross.

Ring Ring: Pick up that phone and start calling your prospects. Telemarketing isn't a dirty word; it's a great way to add a personal touch.

F Bomb Air Strike: A client spent more than Rich advised testing new marketing. The resultant and predictable failure led to an onslaught of expletives.

Future Fortune: Predicting the future isn't easy, but Rich reminds us there's a fortune to be made if your marketing caters to those future buyers.

Cold Case: Though cold calling makes some salesmen feel a little sick, Rich argues its usefulness as part of a complete marketing program.

Category 5 Brainstorm: Rich introduces a new innovation formula, and this one is no less impactful than a category 5 hurricane.

Expert v. Dweeb: Are the superstores stealing your business? Compare your expert staff against their pimple-faced dweebs for the mismatch of the century.

King and Queen: Rich tackles King Kong and the Homecoming Court. Who knew both could teach us a lesson about winning business from long-time competitors?

(Volume 1 contains one audio CD with 10 tracks and a total of 67 minutes)