Monopolize Your Marketplace is THE authoritative voice on marketing today. The business was founded in 1994 by Richard Harshaw, and was known then as Marketing Strategies. The firm conducted seminars and worked with consulting clients primarily in the Dallas/Ft. Worth area and taught businesses their unique style of results-oriented marketing.
From the first day Rich was in business, he set a goal to completely systematize the marketing principles that he was teaching to businesses. He knew that if this goal were accomplished, he would not only be able to create fast and predictable results for his clients but he would also be able to train other consultants to use the system as well.
Innovating and systematizing the marketing principles proved to be a formidable challenge. From 1994 through 1997, Marketing Strategies taught seminars at least once a month while constantly tweaking and fine-tuning their system. They worked with hundreds of companies in seminars, workshops, and one-on-one consulting relationships as they used real businesses as their own marketing laboratory. Even during these times of testing and tweaking, they consistently generated huge returns on their clients' marketing expenditures and won the praise of their clients.
Finally, in September 1997, Rich went into the studio to record the first version of "Monopolize Your Marketplace." The system was finally finished and things immediately changed. Clients began to flock to the business and monthly consulting fees started to grow. In 1998, Rich introduced marketing fulfillment services to their lineup such as printing, advertising placement, media services, design services, and Internet development. Profits immediately soared.
In 1999, Rich reached a critical moment of decision: should he continue to consult and make a huge personal income and retire within 3 to 5 years...or should he pursue his dream and build the nation's largest marketing services and fulfillment company? The decision was easy; in 1999 Marketing Strategies quit pursuing new client relationships and focused all of their energy on building a network of professional consultants.
The book Monopolize Your Marketplace was published in January, 2005, and the company continues to march toward its goal of building Monopolize Your Marketplace into the nation's foremost brand name for every kind of marketing fulfillment service and to become the largest marketing training and consulting company.
MYM Accolades
- Listed to the 2001 "Dallas 100" list of fastest growing companies in Dallas/Ft. Worth
- Listed 42nd on Inc. magazine's 2002 "Inc. 500" list of fastest growing companies in the U.S.
- Listed in top 50 on Inc. magazine's 2003 "Inc. 500" list of fastest growing companies in the U.S.
- Listed on Inc. magazine's "Inc 500" list in 2004 for the 3rd consecutive year.
- Over 600 Master Consulting Agents in 41 States and Canada
