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Rich Harshaw
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  • A business-to-business magazine publisher doubled the income from his magazine in just 60 days by implementing a risk-lowering strategy that allowed his salespeople to get "first-call-closes" 92% of the time. Our system allowed his worst salesman to go from $3,200 to $16,800 in sales in just one month.
     
  • A small rubber stamp manufacturer who came to a seminar was able to increase his business from about $242,000 a year to about $470,000 a year by growing his own sales and then buying out another competitor. The company had been around since 1907... the owner couldn't believe what was happening! Using our system he added more revenue in several months than they had been able to muster in 88 years!
     
     
  • We helped re-vitalize a high-end flooring store in Dallas' designer district and also helped them identify a completely new profit center that will net the company more than $250,000 in PURE PROFIT in one year...with just $746 in extra advertising costs per month.
     
  • We implemented a program for a plumber (yes, a plumber!) that increased sales from under $20,000 a month to a record-breaking $147,358 in sales in January of the following year. Their new yellow pages ad pulled 5.6 times more calls than their old one, and their referral business accounted for 17% of their business (up from 0%).
     
  • A Texas company that developed property management software credited us with his 3 highest sales months ever...just from the advice received in a  free follow-up consultation after a seminar he attended. Then he hired us (with a fraction of the profits he'd already realized) and doubled his business by buying his competitors' customer list after they were forced to file for bankruptcy. They just couldn't compete anymore.
     
  • A travel agency that specializes in cruises implemented one tiny suggestion that increased the effectiveness of their newspaper advertising by over 10 times--that's TEN TIMES THE RESULTS for the same money spent.
     
  • The owner of a brand new sign company implemented our system and signed almost $100,000 of orders before he even opened his doors. Talk about starting with a bang!
     
  • A $20 million insurance brokerage firm became the #1 distributor for Philadelphia Life less than 3 months after taking on the product line using the "Monopolize" strategies.
     
  • An SBA lending bank generated 117 SBA loan leads in just 2 weeks...double the number they had generated themselves in the previous six months... for 17 times less money.
     
  • An auto repair shop used our expertise to triple their yellow pages results, quadruple their direct mail results, and quintuple their referral business. All this in less than a year.
     
  • A property tax reduction company took their direct mail response rate from 4% to 7.1% instantly after implementing a few key components of our system into their marketing plan. Their mailing costs remained constant, but their profits went up by 2 ½ times.

Sound like small potatoes to you? Our marketing system has worked just as well for larger companies as well. Take a look:

Nation's Largest Roofing Company Calls On MYM
To Crush Overzealous Competitors

The nation's largest residential roofing called us when they passed out 40,000 flyers after a major hail storm and only got back 98 responses instead of the normal 2,000+. They called us in a panic... they had no idea what was wrong, let alone how to fix the problem. We used our system "by the book" to create a marketing program that put them back on top within 6 months. The biggest problem was getting the "old-timer" salespeople to believe it would work.  They just couldn't believe that we could use marketing to sell a roof (average price $16,200) in just 11 minutes. Results speak loudly.

A company that made coin-operated pool tables and air hockey came to one of our seminars in dire straits... they were losing money hand over fist, and were considering selling out to their biggest competitor. Ten months later, our system had put $7 million dollars of profits in the owner's pocket, which he later used to buy out that same competitor. In June 2003 he sold the company to Brunswick for $34.5 million.

A moving company had been averaging 70 calls a month from their yellow pages ad at a monthly cost of $3,000. The owner begged us to help her write a yellow pages ad on the spot because the deadline was the next morning at 10 am. We spent about 2 hours hammering out the ad with her that evening to beat the deadline.

Within 2 weeks of the new yellow pages book hitting the street, she was receiving more calls than she could handle. After 3 months, the ad was generating an average of 955 calls per month and sales increased by 1,100%. She merged with another moving company to handle the increase. In less than a year, she was bought out for well over a million dollars cash.

Even Bigger Results - $23 Million In Increased Sales
(And  $9.1 Million In Profits)

A $4 million firm that sold electronic banking services came to a seminar to find out how to grow their business to the next level. We showed them how to aggressively target new market segments and helped them introduce new products. Within 22 months, the company was doing $27 million... and in the first full calendar year we worked with them, the two owners of that company put $9.1 million in their pockets.

A corrugated box manufacturer saw his business skyrocket from $700,000 in monthly sales to more than $2.2 million in monthly sales ($8.4 million to $26.4 million; an increase of more than 3 times!) in about one year. The success was based on a simple execution of the Monopolize Your Marketplace system.  The increase allowed the owner to construct a new manufacturing facility that quadrupled his output and allowed him to grow his business even more after that. He recently reported that their sales for the month were up 30% compared to the same month a year before, and they were shutting down their marketing so they could increase capacity again.

Texas' largest independent insurance agency dialed the MYM System into his business with tremendous results. The owner was already the dominant player and well known to the public due to his heavy investment in radio and television advertising. He saw the potential of getting even more return for his advertising dollar and worked with us to implement the MYM System into his already successful business. Over the next three months, phone traffic increased by 31% and their closing ratio nearly doubled. The TV commercials we wrote and produced are still running today.

 
Modern Advertising Methods for Small Business ~ Direct Consumer Advertising

Monopolize Your Marketplace
2140 E Southlake Blvd., Suite L-812
Southlake, TX  76092
Phone: (817) 416-4333 Email: info@MYM-Essentials.com

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