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Total Marketing Solutions For Contractors


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Identity: How
To Really Stand Out
From The Crowd

Do You Ever Feel Like “The Best Kept Secret?”

Do Customers Rave About You…
Yet You Struggle To Convert Prospects?

Can Web Visitors Instantly Tell Why You’re Better & Different?

Are you constantly wondering why your marketing results aren’t where you’d like them to be?

Simple: Lots of platitudes, and no discernible identity.

There's a good chance you’re murdering your marketing right now, and YOU DON’T EVEN KNOW IT. You’re saying things you THINK are profound and different, but in reality, they simply ARE NOT. Experienced. High Quality. Best Materials. Giving Customers What They Want. Best Warranty. In your mind, this stuff sounds awesome. To your prospects, it sounds like Charlie Brown’s mother: Wah, wa, wa, wa, wah, wa waaaaa. It’s completely expected; it makes no impact whatsoever.

Your company looks like everyone else’s; you sound like everyone else, and you put off the same “vibe” as everyone else—even if you’re really good at what you do. Don’t believe me? Pull up your website right now, then pull up the websites of 8 or 10 competitors. Guess what? Pretty much all the same. That’s bad.

The key to breaking through the clutter is to focus in on your company’s unique IDENTITY so you STAND OUT. You’ve got to instantly demonstrate who you are, what you stand for, what customers can expect, and why they should choose you instead of any of your competitors. Once your identity is determined, then you’ve got to learn to communicate with power, precision, and passion.

For example, a kitchen remodeler’s website might have a picture of a nice looking kitchen say “high quality remodeling”. That sounds okay, but everyone would expect that picture and that phrase. What if instead they put a close-up picture of the remodeler’s serious face (not smiling) with a headline that says: “If you’re persnickety, demanding, hard to please, and picky, then I’m the right remodeler for you. I am not the fastest. I am not the cheapest. I am, however, according to my customers, the best.” Bingo—IDENTITY… with power, precision, and passion. That’s identity!

Watch This Webinar And Learn How To Fix This

You’ll see the example above and dozens more like it of “doing it wrong” and then, by contrast, “doing it right.” You’ll come away with an intense conviction that you’re falling short right now (sorry, but 99.5% of companies are), but you’ll have a clear picture of what to do and how to get where you want to be. You’ll be surprised at how easy this is to do, and what a profound impact this will make in all of your marketing efforts—including your website, advertisements, brochures, home shows, and everything else. It all starts with a powerful, clearly articulated IDENTITY.

What You Will Learn When You Watch This

  • What platitudes are… and why you continue to use them even though they don’t work
  • The curse of knowledge: recognize it and eliminate it
  • What the difference is between an IDENTITY and advertising theme
  • 8 different identities that remodelers can use; or how to create your own if they don't apply
  • Before and after examples of websites, advertisements, and brochures that illustrate the concepts