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Identity

Wondering why your marketing results aren’t where you’d like them to be? Simple: Lots of platitudes, and no discernible identity.

There's a good chance you’re murdering your marketing right now, and YOU DON’T EVEN KNOW IT. You’re saying things you THINK are profound and different, but in reality, they simply ARE NOT. Experienced. High Quality. Best Materials. Giving Customers What They Want. Best Warranty. In your mind, this stuff sounds awesome. To your prospects, it sounds like Charlie Brown’s mother: Wah, wa, wa, wa, wah, wa waaaaa. It’s completely expected; it makes no impact whatsoever.

Your company looks like everyone else’s; you sound like everyone else, and you put off the same “vibe” as everyone else—even if you’re really good at what you do. Don’t believe me? Pull up your website right now, then pull up the websites of 8 or 10 competitors. Guess what? Pretty much all the same. That’s bad.

The key to breaking through the clutter is to focus in on your company’s unique IDENTITY so you STAND OUT. You’ve got to instantly demonstrate who you are, what you stand for, what customers can expect, and why they should choose you instead of any of your competitors. Once your identity is determined, then you’ve got learn to communicate with power, precision, and passion.

Click on a thumbmail below to see the full Identity.

Identity Package

The core of the MYM experience is our Identity Package, which includes the following:

  • 75- to 90-minute discovery session where we ask probing questions to find out what makes you tick
  • Formulation of your Identity and creation of a home page for your company that communicates it with power, precision, and passion
  • Note: this Package is pre-requisite to purchasing any of our other Fulfillment Packages, and many of the services.
  • Cost: $3,000

Identity Brochure

Capture your identity in a beautiful, oversized tri-fold brochure.

  • Note: You must purchase the Identity Package first.
  • Cost: $1,500, including graphic design

Frequently Asked Questions

Why do I have to purchase the Identity Package before buying other Fulfillment Packages? The heart of the MYM system is your Identity; it is literally impossible for us to create anything else for you (home show package; pre-positioning, advertisements, etc.) without first carefully crafting your unique Identity. It’s what sets you apart from the crowd and makes prospects fall in love with your company. It’s the foundation for everything else. Return to the list.

What if I already have a website and don’t want/need you to create an Identity-based home page (but I still want an Identity)? In these cases we will create “flattened” Photoshop mockup of your Identity and provide you with the text in an MS Word document. Return to the list.

Can’t I just create my own Identity? Unlikely. We’ve spent many years perfecting the art of Identity creation; it’s hard to do it with the proper amount of power, precision, and passion. Return to the list.

Who will be creating my Identity? You will be working with one of MYM’s Senior Copywriters who has been trained extensively in the MYM system… and who has plenty of experience working in the contractor/remodeling industry. They will interview you for about 75 to 90 minutes (Identity consultation) then get to work! Return to the list.

How long does it take to complete my Identity? About a month. We will have a first draft ready for you to review about 2 weeks after the initial Identity Consultation. The review and fine-tuning process generally takes another 7 to 10 days. Return to the list.

Where else should I put my Identity, and how do I go about doing so? It should be central in all your marketing efforts… from advertising, to home show materials, to everything else. Return to the list.



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