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Total Marketing Solutions For Contractors


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No Risk PPC

Introducing The Remodeling Industry’s Only 100% No-Risk PPC Lead Generation Service.

Get 30 To 200 Exclusive Leads A Month.
Only Pay For True Leads AFTER You Receive & Approve Them.
Lead Cost Is Guaranteed To NEVER Exceed $200 Each.

This Is The Fastest & Most Reliable Way To Add $1 to $3 MILLION In Sales—This Year.

Contact Us About No-Risk PPC

Dear Contractor,

I hear you loud and clear: “Ugh… not PPC!”

And I get it.

Just about every remodeling contractor in the country has been burned by PPC companies who promise the moon, but then deliver the “poo-poo platter.”

In fact, about 65% to 70% of remodeling contractors don’t do any PPC advertising at all. None. Zero. They’ve been burned too many times, and they’re convinced that it JUST DOES NOT WORK.

Maybe that’s you.

And out of the 30% who DO utilize PPC advertising, over HALF have no idea if it is working or not. When you ask about results, all they can tell you is how much they spent and how many CLICKS they got. Actual leads? They have no idea.

The result: 90% of the PPC leads are going to just 10% of the companies. The big money is going to the companies that figured out how to generate real LEADS, while everybody else either quit or is farting around wondering what the cost per click should be.

PPC Is (By Far) The Quickest, Easiest, And Least Expensive Way To Generate Huge Quantities Of High Quality Leads.

First, let’s agree on 3 things:

1) The overwhelming majority of homeowners find a remodeling contractor via the internet.

2) Google is the most important source of internet leads.

3) Very few contractors know how to tap into this source.

Now consider this: Last year, Google changed the way they display search results on a page. Now, the top 4 results they show are PAID spots. That means that even if you are ranked #1 in organic search (and you’re probably not), you’re still only the 5th highest on the page.

FIFTH!!! No Risk PPC

PPC allows you to jump into one of the top 4 spots RIGHT NOW, TODAY. That’s why PPC can easily bring you enough leads to add $1 million to $3 million in annual sales STARTING TOMORROW.

Don’t believe me? Let’s run the numbers:

PPC generates 50 leads a month and you close 30%. That’s 15 sales. If you average $10,000 per sale, that’s $150,000 a month.

That’s $1,800,000 a year.

Double the lead count from 50 to 100 and now we’re talking $3,600,000 in new sales per year. That’s on top of whatever you’re already doing!!

Now the gut punch: Every lead you DON’T buy is going to one of your competitors, and you’re simply LOSING the money to your competitors. The customer very likely doesn’t even know you exist.

We Do PPC Advertising Completely Different: We Never Talk About Clicks.
We Only Care About TRUE LEADS.

Most PPC companies are going to ask you several thousand dollars up front to get started, then send you reports each week (if you’re lucky) showing you how much of your money they spent and how many CLICKS you got. Some of them will even tell you how many PHONE CALLS you got.

NONE of them will ever tell you how many actual, TRUE LEADS you got. Because they don’t know.

True Lead Cost For Some Of
Our Current Clients

Gutter Company in Ohio: $131.63
Siding Company in Maryland: $125.64
Kitchen/Bath Company in KC: $155.44
Bathroom Remodeler in Philly: $185.50
Window Company in Charlotte: $132.68
Roofer in Salt Lake City: $97.23
Bathroom Company in Colorado: $151.70
Painting Company in Boston: $142.47
Window Company in Pittsburgh: $144.37
Exterior Remodeler in Virginia: $104.24
Gutter Protection in Seattle: $116.70

We only care about TRUE LEADS. We use special technology that allows us to assign a unique phone number to web visitors who came from PPC… and then we record and transcribe every single phone call (and online chat) that comes in. We then eliminate all the calls from repeat callers, wrong numbers, copier salesmen, hang-ups, etc. to come up with a count of REAL, TRUE LEADS.

A true lead is somebody who called your company, gave their name and contact information, and who specifically asked for a home visit and/or quote. That’s it.

That’s what you pay for—AFTER the fact. We’ll settle up with you every two weeks.

You tell us in advance what the MAXIMUM number of leads you can handle per week, and that’s how many we’ll send you.

Your cost per lead will NEVER exceed $200. Never. If the lead cost is higher, we’ll cover the difference. Stated differently, if the lead cost is $250, you still only pay $200. That gives us incentive to keep lead costs DOWN!

Based on our client averages, you should expect your leads to cost anywhere between $110 and $170 a month.

There is no commitment, so you can quit anytime.

Note: In some instances the Guaranteed Cost Per Lead may need to be as high as $300.00. The increase is typically rare and usually due to things such as ultra-competitive geographic areas, out of the norm competitor efforts in the pay per click services arena or extreme seasonal competition. Fortunately these max lead cost increase is usually required for large metropolitan areas, however if this increase applies you will ALWAYS be notified in the initial discussions with us regarding your individual companies situation. In other words, if an increase is required we will let you know up front before any leads are generated.

In Return, We Ask Only A Few Simple Things

  1. 1. Lead Capacity: We only work with companies that have the capacity to handle at least 30 leads a month. If your company is smaller and can’t handle that many leads, this program is not a good fit for you.
  2. 2. Lead Review: Overall, PPC lead quality is excellent. That said, lead generation from any source will produce good leads, bad leads, and great leads. Some leads won’t set appointments, other won’t call you back, and so on. We will only charge you for leads that are actual leads (according to our definition). We only work with companies that understand it’s a numbers game and will work through the inevitable ebb and flow of lead quality.
  3. 3. Phone Calls: You have to be good about answering your phone. Contractors who miss too many calls or let calls go to voicemail will not make a good fit.
  4. 4. Prompt Payment: We’re fronting the money for you. Companies that don’t or won’t pay us promptly are not good partners and will be dropped immediately.

If these criteria sound reasonable, fill out the form below. We’ll answer any questions you have and discuss the process for getting started. In addition, please read our list of FAQs farther down the page to get a better feel for our program.

Contact Us About No-Risk PPC

No-Risk PPC Lead Generation
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“Normal” PPC vs.
No-Risk PPC Lead Generation


Typical PPC

No-Risk PPC Lead Generation


A hassle. You have to jump through hoops to determine an effective budget; depending on your service area, your budget could easily exceed $10K per month.

No budgeting necessary—you pay only for the leads. You simply tell us the number of leads you want, and we supply them. It’s that easy.

Lead Tracking

None. Other companies track only the number of clicks you receive; you won’t know the number of leads you get (or miss out on).

Yes. In addition to the tracking the usual stuff like cost per click, we use special technology to track REAL, ACTUAL leads, as well as missed opportunities.

Lead Cost

Who knows? Other PPC companies don’t track cost per lead. It could be $250. It could be $850. You’ll never know.

We measure cost per lead and guarantee it will NEVER be more than $200 per lead. If it comes in at more, we cover the difference.

Industry Specific?

Not usually. Most PPC guys are “generalists.” They work with any industry, so they don’t know how to market specifically to home improvement and remodeling prospects.

Yes! We specialize in home-renovation PPC, and ONLY home-renovation PPC. We have the experience, knowledge, and skill necessary to maximize PPC leads specifically for contractors.


Medium to high. There’s no guarantee you’ll get the amount of leads you want. And since most PPC companies don’t track cost per lead, you’re essentially gambling with your money.

None. We guarantee you get the number of leads you want for no more than $200 per lead. We also require no commitment, so you can stop whenever you want.

Frequently Asked Questions

Q: So, how is this different from the 742 other PPC services out there?

A: We focus on LEADS, not just clicks. You tell us the amount of leads you want every week. We deliver them to you at no more than $200 per lead. You pay for the leads (and ONLY the leads) once you receive and approve them. It’s completely no risk.

Q: How do you guarantee leads for $200 or less?

A: Because we’re dang good at what we do. Unlike other PPC companies that dabble in the remodeling industry, PPC for remodelers and contractors is the ONLY PPC we do. We are the remodeling industry’s undisputed PPC authority. In some cases this Max Cost Per Lead may be as high as $300.00 due to extreme competition or other factors. If your companies situation requires an increased max cost per lead you will be notified during initial discussions prior to moving forward.

Q: What if the cost per lead comes in above $200?

A: Then you pay $200 per lead, and we cover the rest. So if your cost per lead comes in at $250, we pay the extra $50 per lead. Just know that we are very good at generating high quality PPC leads for less than $200—you should expect your leads to cost about $110 to $170, depending on your market.

Q: Are the leads high quality?

A: Yes! Our clients report that the closing ratios from their PPC leads are very similar to their other lead sources.

Q: How many leads can I get from you in a month?

A: As many as are available in the market. We will give you an estimate before we start. Naturally, the bigger the market, the more leads will be available. The range varies from about 30 on the low end to as many as 500 a month for some services in some markets.

Q: What do you consider a lead?

A: Anyone who contacts you expressing interest in your service. We don’t count service calls, hang-ups, repeat callers, and telemarketing calls as leads; the person must be looking for the kind of project(s) you provide.

Q: When do I have to pay for my leads?

A: We will invoice you every two weeks for your leads, and you will pay via automatic ACH from your checking account. If there is ever a dispute over an individual lead quality, we will compensate by giving you a free lead in the next cycle.

Q: What if I don’t like the quality of the leads you send me?

A: Discuss it with us. We can possibly adjust the campaign to fix the problem. Or you can simply quit the program. Both scenarios are extremely rare, but please know that we won’t deal with folks who nitpick every single lead. (Sorry!)

Q: How is this different than buying leads from Angie’s List, Home Advisor, etc.?

A: These are leads that are coming from YOUR website… so you are the only person who will get the lead. You won’t have to beat 5 or 10 other contractors to the punch. Also, since the prospect went to YOUR website, they will already know who you are, and why you are the best choice to buy from.

Q: Is there a monthly management fee?

A: Yes, we charge a $1,000 a month management fee to offset the costs of optimization and ongoing management.

Q: What are the requirements for participating in this program?

A: 1.) You must be able to handle at least 30 leads a month, both financially and capacity-wise. 2.) You must pay promptly. 3.) You have to be good about answering your phone—we DO count missed calls generated by PPC as leads. If you meet these three simple criteria, you’ll likely be a good fit for the program.

Q: How long is the commitment?

A: There is no commitment, but please be aware that it does take 60 to 90 days to “optimize” your campaign. That means that during the first month or two, your lead costs will be higher (still never more than $200)… and you can expect the lead cost to fall over time.

For more info about No-Risk PPC Lead Generation, fill out the Contact Form above!